Day Breast Cancer, held on 19 October, provides an opportunity to focus attention on important questions about early detection of breast cancer.
Since three years ago, the campaign against breast cancer has been one of the actions taken by Letty Coppel Foundation throughout the year. The celebration of this day is an opportunity to highlight specific messages related to the early detection of breast cancer. An opportunity that allows the health message out to the street and get to all citizens, women, men, children.
The campaign is aimed at employees of the Pueblo Bonito hotel group, and especially the female population.
With the aim of increasing awareness among women about the importance of having a mammogram as the best way to diagnose this disease early.
